The Daily Review
1/31/04 Eggo Syrup
The Daily Review

lg_kelloggs_eggo_syrup.jpg

This morning I had the privilege of trying the new Eggo syrup.  My overall impression of this product is: boring.  It's the same as any other syrup, just in a cool container.  The waffle shaped bottle is a creative idea and Kellogg had a good marketing scheme until everyone tries it and finds out it's pretty crappy.  So for first time consumers they'll make mad lootcakes, but I really don't see people repurchasing this.  Well maybe, when all the surplus goes to Reny's or Marden's.

1/31/04